Business Marketing Management: B2B
Author Information
Michael D. Hutt, Thomas W. SpehProduct Details
ISBN: 9780324581676
Publish Date: 02/13/2009
Publisher: Cengage Learning
Number of pages: 672
Description
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
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